Business Intelligence Is Making the Past a Future Destination
Bring the American Experience to Life – travel through America’s past. See where ideas were spawned that changed the world. These are words used to describe a famous attraction at a museum in North...
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Driving The Brand Bus With The Customer Behind The Wheel
A recently released study by Prophet, a strategic brand and marketing consultancy, exposes how apprehensive senior marketers are about their ability to build brand in the “complex new ecosystem of...
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Lead Nurturing: How to “C” Success Right Out of the Gate.
The past 2 quarters, SIGMA has had the privilege of working closely with a B2B client to lay the foundation for a solid lead-nurturing program. It is challenging to create a relevant stream of...
View ArticleThe Benefits of Sharing More: Public Parts
Is holding back information in the digital age better? That is the fundamental question in Jeff Jarvis’s book, “Public Parts.” Jarvis explores the promising ways in which the internet and “publicness”...
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4 Mantras for B2B Marketing Success in 2012
I have been reading several B2B experts’ predictions for 2012 marketing trends. Based upon the work we have done for our B2B clients at SIGMA in 2011, I have narrowed in on what could be the top 5 B2B...
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Email Marketing: Will Those Shape-Shifting Aliens Take Over?
In case you have not already heard the rumors on Facebook, LinkedIn, or Twitter, email is like totally DOA, TTFN, CU-L8R! The rising popularity of more accessible technology like texting and social...
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Content Marketing ROI Show and Tell [Infographic]
The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. However, disciplined content creation and the mastering the...
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Hybrid Sharks and the Evolution of Marketing
Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. The Australian Black Tip lives only in warm tropical waters, and is...
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Creative Culture: It’s Contagious!
Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It’s a skill. Anyone can learn to be creative and to get better at it.” So says author Jonah Lehrer in his...
View ArticleMarketing Without a Customer Intelligence Hub is Like Living Without a Brain.
Our CEO, Kenyon Blunt has written a blog titled “The Three Fundamentals of Multichannel Marketing.” In it he introduces the term — Customer Intelligence Hub — “a central repository that integrates data...
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How Can Marketers Best Make Sense of Database Intelligence Today?
The buzz amongst marketers is, “How can marketers best make sense of database intelligence today?” Concurrently it’s a panel discussion at B2B Online. Join in and contribute your thoughts. Here are...
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Making (All of) Your Data Work for You
If you are a marketer looking to optimize your advertising spend across multiple channels, you know the frustration of measuring and comparing all these different streams of data. Measurement is being...
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